Godspeed to us all, now blessed and adorned with the fifth studio album in less than three calendar years from self-imposed best boy band since One Direction, the all-American BROCKHAMPTON. It should not come as a surprise to any of you at this point that the dozen people-strong Los Angeles-based posse has been responsible for one of the most creative and exciting artistic journey in the past few years, at least as far as the mainstream commercial realm is concerned. After having sandboxed, doctored, and perfected a near-immaculate transcendental rap trilogy debut spree with their experimental Saturation series throughout 2017—mind you, to put this into perspective, that translates into almost 50 new recordings produced and released within less than twelve months—, the hip-hop collective de-briefed and re-grouped for a minute, allowing itself a breather before coming out with the UK-conceived somber-epic iridescence under rebooted identity and spirit last year.
Not only that, but in the midst of two years filled with writing, touring, promo, co-signs, and features, BROCKHAMPTON’s de-facto leader and creative beacon Kevin Abstract even found time to drop a full LP on his own, coming in the shape of the powerful and therapeutic ARIZONA BABY and dating a mere three months prior to this newest full-band one. Kevin Abstract is arguably a good place to start for GINGER, the group’s latest full length outing that just hit the shelves (GINGER is also their second under the imposing RCA/Sony Music-multi-million deal inked off the back of their blistering Saturation campaign). Abstract’s silent leadership and uncompromising holistic creative vision has always been the brightest North Start for the boy band, whether each individual member likes it or not. Granted, individual MCs such as Dom McLennon or producer-rapper JOBA might have grown faster and more intensely than the group’s frontman per sé over the course of their still-infant discography. However, it’s Kevin’s subtle and refined pen-game, coupled with his immense socio-cultural baggage, that has always acted as necessary catalyst for every new BROCKHAMPTON chapter to date.
Be it his unpredictable, versatile, yet outspoken artistic demeanour, his subdued boy band charisma, or simply his heightened vocation for carrying through with his calling, Kevin Abstract and the whole entire BROCKHAMPTON raison d’être are but two sides of the same, shiny coin. Howbeit, perhaps counter-intuitively, his all-encompassing influence and pep-talk energy appears to have taken somewhat of a backseat on GINGER, at least at a surface level. Sure, his inaugural verse on the album’s flagship first lead single, the structure-less and fluid “I BEEN BORN AGAIN” (unveiled on 31st July), weighs much heavier than just a symbolic ribbon-cutting to the new record cycle. Still, already from the following teasers dropped in anticipation to the full release—from the corky and carnivalesque “IF YOU PRAY RIGHT” (7th August) to the sensationally eclectic “BOY BYE“—his presence appears to be more episodic and marginal, albeit intense nonetheless. On the other hand, it’s gifted rapper and lyricist Dom McLennon who actually comes through with some his more convinced, complex, and technical deliveries on all the album singles. Case in point, his flow on “IF YOU PRAY RIGHT”: “I got spirits in my heart that make my mind move like it’s water / Flow into the moment and avoid the melodrama / Gotta breathe for a second, can’t believe anybody still testing / My whole team is a force to be reckoned with / Operating like specialists / One‚ to the two, to the who are you?“.
Rewinding back to track one, the beautiful and enchanting opening acoustic ballad “NO HALO“, revealed a few days before the release of GINGER, enjoys virtually every composing element of BROCKHAMPTON truly come into their own, displaying unprecedented amounts of executional touch, lyrical valence, emotional merit, and idyllic sonic architecture. As a side note, and just to trace it back to Kevin Abstract’s drive again, it would not be too far off to assume that its crushing reverberated tremolo acoustic guitar and general underlying tune sprouted during the leader’s studio writing sessions for his last solo effort (see “Crumble“). This song sees the welcome addition of special guests Ryan Beatty—an old acquaintance of the Kevin and the group, as well as a quasi-member of the collective—and 88rising-lendee Deb Never, who provides her angelic pitch to the song’s celestial refrain. Clocking in at about four minutes and a half, this existential serenade undoubtedly represents one of the record’s key and most important moments, incidentally chosen as the curtain opener by the band.
Interestingly enough, and pretty much in accordance to some of the points outed above, GINGER as whole is BROCKHAMPTON’s shortest album to date, both in terms of track listing (twelve cuts) and run time (45 minutes). Unlike all of their previous efforts, there are no real skits or interludes on this thing, either. This LP witnesses the boy band clearly learning how to hone and refine their compositional virtues over time, resorting to more poignant and necessary statements, decluttering much of what would’ve inevitably come along even a mere six months ago. A prime example of this is the Ryan Beatty-assisted “SUGAR” at number three, a bona fide wholesome R&B/pop song in which both Dom McLennon and Matt Champion spit out standout verses, respectively:
“I move mountains on my own, don’t need nobody help / Change your mind when I change my life, better start believing in myself / And we all out lookin’ for, lookin’ for God so we never see it in ourself / Shit, divine intervention move in stealth“;
“Yeah, back on Vincent with the braces on / Used to slide out the back without the neighbors knowin’ / Pose for the picture with the pearly whites / Dead lens zoomin’ in, catching all my strikes“.
Another such moment is found on track number ten “BIG BOY“, a Kevin Abstract and JOBA-dominated feast of dark and grim soundscapes enveloped in show-stopping and radically catchy bars from each of them. The latter has hardly ever sounded so self-assured and convicted, only to be conveying some of his most personal and delicate sentences ever. Yet with all that being said, the one track that has been causing a wealth of commotion around the BROCKHAMPTON community amidst the release frenzy is undoubtedly “DEARLY DEPARTED“. And rightfully so. Part tune where core OG MCs Kevin Abstract, Matt Champion, and Dom McLennon reinstate their shared lyrical throne, part liberating and cathartic stream of consciousness aimed at cleansing a filthy yet unequivocal past, the song’s superior larger-than-life production and pristinely lush instrumentation make for a joint that is both powerful and gorgeous to the ears.
The raunchy and industrial “ST PERCY“, as well as piano-confessional curtain closer “VICTOR ROBERTS“, add to the proud list of these next-generation BROCKHAMPTON cuts whose production, songwriting, and delivery shine through in evolved form, and where messaging is more succinct and to the point, where a certain sense of musical structure prevails over sheer off-the-wall lab experimentation. Notwithstanding this, GINGER is not free of fat that could have been cut or even flat out snoozers. Such are the UK-grime rapper on-the-rise slowthai-guested “HEAVEN BELONGS TO YOU“, a track that unfortunately sticks out like a sore thumb lending no additional ounce of rhyme nor reason to the overall picture. Meanwhile, the half-baked self-titled, drown in pitch distortion and autotune as it is, makes for what sounds like a forgettable and flavourless indie-pop number. Penultimate song “LOVE ME FOR LIFE” can’t really stick its landing either, providing little more than monotone beat and flow on top of a thoroughly off-putting verse from member rapper Merlyn Wood.
All things considered, BROCKHAMPTON’s fifth official body of work is a less catchy, less immediate, and less poppy affair than any of its predecessors. Perhaps it’s because it gestated throughout the course of a critical semi-hiatus during which members broke out and re-settled as separate-joint units. It is also the group’s shortest statement to date, and one that generally is less sticky, out-there and in your face, for better or worse. Yet, with this one, most rappers and producers within the BROCKHAMPTON pantheon truly started to gain both access and dwelling-rights to their true elevated creative element, cranking out songs that are amongst the band’s best and most maturely sincere. On here, pure initial traces of boy band-level timeless pop songwriting are also finally starting to emerge, suggesting an overall refinement of their authorship skills now yielding riper, more self-aware, and enduring results. In spite of what anyone else had you believe with their Saturation saga or even iridescence, GINGER is BROCKHAMPTON’s real coming-of-age record.
I’d like to thank you sincerely for taking the time to read this and I hope to feel your interest again next time.
2018, Question Everything Inc./RCA Records