I’m just so unbelievably glad and fundamentally content that I stuck to my warm initial instinct and kept on believing its by-productized original hype, when it comes to Philadelphia-born singer-songwriter (Sandy) Alex G. Hailing from the somewhat overcooked and saturated strain of post-2010 homegrown, DYI, Zoomers-appealing bedroom-extraordinaries who conquered much of Bandcamp’s real estate during this past decade, the 26-year old yours truly-namesake arguably still touts his personalised claim to fame as him being the main six-strings architect and arranger behind Frank Ocean‘s summer of 2016 legendary release combo Blonde + Endless. Reverse engineering and unpacking the latter two album’s contents over the past couple years often led me to him, in one way or another. Too bad the many tries and attempts at delving into Alex’s existing discographic repertoire to date pretty much always yielded nothing more than metaphorical cul-de-sacs, with little to nothing in the way of deeper creative connection to be established with his confused, hazy, and spotty musical work including everything up until his 2017 LP Rocket. Yet something inside me kept whispering that there was merit to be rescued somewhere in there.

The above leitmotiv fiercely and completely fell out of the window a few days ago, upon arrival of his latest Domino-issued studio album, House of Sugar. His third on the trailblazing and influential British indie label, the record is a gorgeously hallucinating compilation of layered harmonic sound waves just short of forty minutes in length. It’s by far unlike anything I have engaged with in very, very, long, and I’m not simply referring to the musical realm here. Right off the bat, and throughout its thirteen cuts, House of Sugar’s sonic mantel glues together perfectly woven instrumentations, assembling tenderly infectious motifs, licks, and riffs in both uncomfortable yet stupendously gratifying ways. From the cradle to the grave, this is a map for the lost. Almost too pristinely doctored to still be filed under Alex’s conventional lo-fi musical wheelhouse, the record’s raw and loosely defined contours are perhaps best gripped through a bird’s eye view of the whole, instead of artificial partitioning them across thirteen different chapters. Here, the artistic compromise of track-listing the project into separate songs feels more like a resentful trade necessity, rather than a creative boilerplate to interact with at the songwriting stage. The input might even be lo-fi, but the output is decisively HD.

In an era where former Presidents flex cool Spotify playlists, it should come with no surprise that this thing has no genre. Tracks like “Near“, “Project 2”, and “Sugar” are flat-out indescribable in their spatial-infrastructural depth and variegated melodic density. Yet, their inability to make heads or tails of single components acts as the creative statement’s unequivocal poignant strength, as opposed to it representing a lack of compositional clarity. Throughout House of Sugar, brace yourselves to be stoked head-first with elements ranging from mid-naughties alt-acoustic emo, to experimental lab beats and some of the most enduring Smashing Pumpkins-esque melancholic aesthetic refuges. One might as well throw in peppered nuggets of easy listening IDM, adult alternative radio rock atmospheres, unconventionally paired-up instruments, highly introspective and revealing lyrics, and suddenly one arrives at a place where they could begin to translate this record’s spirit and soul into dried words. Beware, as the act of pressing play on album opener “Walk Away” rapidly decays into a void and senseless protocol, fully overtaken by the full length’s mystical sonic might, one that centrifuges the whole 38 minutes into a unified vortex of light, beauty, and redeeming splendour. It would be easy to imagine House of Sugar as a short movie of sorts, plugging into multimedia sensory experiences exclusively by way of its sounds and aesthetics, an illusory plateau that perfectly comes to mental fruition with each repeated new listen.

I’m just so unbelievably glad and fundamentally content that I stuck to my warm initial instinct and kept on believing its by-productized original hype, when it comes to Philadelphia-born singer-songwriter (Sandy) Alex G. This album is fantastic, an interstellar journey venturing into otherworldly sound sensations, allowing one to come out of the other way with their filthy hands cleansed top to bottom. Perhaps leading us to states not too unlike the graciously cathartic ice skater’s depicted on the record’s sleeve, this collection of tracks’ dazed gripping potency places itself as an unquestionable frontrunner for modern day self-serving modularities of escapism. Let us not kid ourselves. There are no lead singles here. No official music videos. Just an enthralling and continuous stream of consciousness music tape supplying seamless stylistic mood transitions between thirteen not-so-distinct acts, all veraciously accompanying personal enlightened ascensions climbing metaphysical stairways to heaven. Come to think of it, this might just be the Bandcamp generation’s Endless.

I’d like to thank you sincerely for taking the time to read this and I hope to feel your interest again next time.

AV