School, radio shows, TV programmes, and so much more are easily out for summer by now. However, as we all know very well, music and other forms of conspicuous cultural media production and consumption never miss a beat, rising up instead to pull out all the stops in times of abundant times to kill on the part of unaware audiences. New music Fridays know no holidays, if you know what I mean. So needless to say, the initial portion of this year’s warmest season did not go shy in cranking out new creative manufacture to keep us and our moms all entertained. Hence why, this latest ARM instalment found itself forced to come to fruition by way of a hybridised approach, milk-shaking various existing content staples together, such as ARM itself, APIT, and pinches of musical loose odds and ends too.

To cut a long introduction short, despite this very piece being filed under the ever-so-familiar ARM feature section indeed (see above), it actually represents kind of a novelty, an editorial debut of sorts. For the first time after 45 — yes, I counted — individual ARM instalments spread over multiple years, going over either full albums or EPs, this new Dominic Fike short review will instead focus on a single track only. Consider it a precedent, ladies and gentlemen. And, I won’t be afraid to use it in the future. Shocker, I know. Regardless, before we delve into the artistic merits and flaws of this new Kenny Beats-produced song “Phone Numbers“, I just wanted to take this occasion to blatantly implore you, on my bruised knees, to please please give the new Freddie Gibbs & Madlib joint Bandana a listen. Several looped listens, actually. The replay value of this thing is off the charts. Mind you, whether this wholly gratifies you or not, at this point I shall constrain my critical judgement to this tweet alone. Also, if you feel like checking out season three of Stranger Things, which just dropped mere days ago, go ahead and do that too. It’s a hectic and layered third set of episodes. That Bandana album though.

At this point you might have heard or read about 23-year old Florida-born rapper Dominic Fike in-between the lines of previous pieces on this online real estate property, or anywhere else on the Interweb for that matter. However, generally speaking, little is still to be encountered about the somehow elusive rapper/singer-songwriter, who’s already managed to squeeze jail time, drug abuse, a dysfunctional family background, and a multi-million bidding war among major labels under his existential belt. His indie rock-flirting debut project Don’t Forget About Me, Demos — a swirling and hooky 6-track EP that received the re-mastering/re-releasing treatment with Sony Music/Columbia Records shortly after they successfully courted him — is in fact the sole official trace of a music industry pedigree of sorts for the Naples-native, virtually shelved on streaming services alongside a few standalone singles that started to emerge since the month of June this year. That’s where things start to get interesting for us.

First, on the 7th day of said month, it was the hollow, pensive, and sullen “Açaí Bowl“, a slightly distorted autotune crooner aided by gentle guitar arpeggio fingering, navigating through evidently sensual chanted melodies (“She said ‘I dressed in your favorite / I bought two bottles of red / Unless you made reservations / Oh look, you thought all ahead'”) as well as concrete MC-like rap bars (“And when they locked me up, she never listened to her friend / They told her “move on” movin’ on (Mhm) / And now she tells that same bitch ”My shoes Prada / My boo bought ’em, I do love him‘”). Revealed on the same day, side-B to said single was the lo-fi neo-soul number “Rollerblades“, a 2-minute and change fuzzy, laid-back deconstruction of R&B sounds and aesthetics that wouldn’t have been out of place on Frank Ocean’s Blonde. Or actually maybe on its cutting room floor.

This takes us to a few days ago, Friday 5th July, when the BROCKHAMPTON-affiliate saw fit to unveil his third single in the now full-throttling series. The fun and groovy tongue-in-cheek reprimand “Phone Numbers”, which he seems to have confirmed serves as yet another taster in anticipation to his still unannounced debut full-length effort later in the year, sports a borderline tropical-dancehall vibe, embodying a 4/4 slapping beat and what sounds like a zany ukulele strumming moulding the main melodic lane throughout: “Why you not here with me? / Can you break bread with me? / Why you switch phone numbers like clothes? / Why you can’t answer me? (Yeah) / ‘Cause I got more coming“. While not the longest in runtime,  this one definitely feels like the more structured and robust verse-chorus-verse-bridge boilerplate out of all the standalone tunes dropped hitherto, thanks arguably to super mega trendy producer royalty Kenny Beats doctoring the sound architecture on here.

As a follow up to these one-offs, it now seems more than legit to expect a fuller, more cohesive body of work sooner rather than later from the “3 Nights“-sensation, not least judging by the amount of unofficial and unreleased material that appears to be making waves around the web, including the raunchier underground gansgta hip-hop brand he started off in Florida with before moving off to shinier pastures new in Los Angeles. Also, if the stripped down Rain of Shine — the recent stream-of-consciousness impromptu Paris livestream he uploaded to his YouTube channel — is of any indication, then it’s signalling a clear pivoting towards beginning to re-populate the artist’s digital footprint with careful content pills apt to his new redux-ed persona.

Don’t get me wrong here, in spite of the slightly underwhelming and unfinished state of the material we got our hands on so far, we are indeed dealing with a raw and unrefined piece of artistic talent, capable of mastering a wide range of genres, instruments, and vocal interpretations dutifully puzzle-pieced together in service of clear pop sensibilities. After all, record labels might be cringeworthy and shallow, but they’re not stupid. With that being said, pretty much every element of his musical production is still quite all over the place, from his songwriting to even the slightest notion of a coherent sound apparatus. Yet, the various scatter-plotted pieces of gifted evidence we’ve gotten so far echo more and more promising by the drop. Furthermore, let us not forget the qualitative heights he managed to achieve for what he provided on BROCKHAMPTON’s leader Kevin Abstract recent ARIZONA BABY, a project on which he outshone any other collaborator. Come to think of it, we might indeed be witnessing the gradual unravelling of a caterpillar becoming butterfly just before our very eyes.

I’d like to thank you sincerely for taking the time to read this and I hope to feel your interest again next time.

AV

DOMINIC FIKE

PHONE NUMBERS

2019, Columbia Records

https://dominicfike.com