UNTITLED UNRELEASED. | 2022-02-21

We’re practically two months into the new year and still devoid of any conclusive information as to what timeline, shape, or form Kendrick Lamar‘s forthcoming studio project is to take. Which basically marks a whole lustrum since his last—the Pulitzer Prize for Music and Grammy Award-winning magnum opus DAMN. More damagingly, we are now quietly coming up on seven years since the release of one of the 21st Century’s most essential bodies of work, as the 34-year old Compton native graced both mainstream music and contemporary social theory studies alike with To Pimp a Butterly’s unparalleled epistemological substance. Since then, technologies, governments, and diseases have come and gone, and yet the Top Dawn Entertainment MC who now calls himself Oklama has hitherto surrendered little to no hints pertaining to his next big musical statement.

In times when rough draft B-side collections such as his throwaway untitled unmastered. compilation retain more inherent artistic value than most of what’s being glossed and primed on the entertainment frontline, a world surrogated by NFTs and fifth vaccination jabs is in excruciatingly dire need of a new Kendrick Lamar project. Sure, there was his ‘at service’ pgLang transmedia company announcement a few years back. Then a handful of microwaved slim picking mentions in outlets of varying credibility. One has but to decrypt the tea leaves to realize that juncture is overtly ripe for K.Dot to sculpt and place a new societal lighthouse. As distributed and hypernormalized social textures implode underneath the inertia of a post-structural world, the closest antidote to a panacea of all said ills would embody the likeness of the coloured canvass that only he could crystallize.

Don’t take it from us, but turn to one of Lamar’s most promising and minutely defined rap disciples, Chicago’s very own Saba, who just weeks ago took one for the whole team and rendered his personal introspective account of a cross-generational journey coasting through maturation, grief, and repentance on his spectacular third full length conscious hip-hop helping Few Good Things. Albeit infused and informed by different compelling events across incongruous geographical latitudes, the Pivot Gang‘s co-founder reduction of distilled socio-ethnical errands, coupled with the undercurrent of an inevitable splash of survivor’s remorse, orbits around the same solar system that birthed wise-beyond-their-years coming-of-age chronicles such as Kung Fu Kenny’s good kid, m.A.A.d city and the aforementioned TPAB. We’ll take Few Good Things for now, but Kendrick going another full year without dropping would entail catastrophic consequences.

Authors and tastemakers are crumbling under a similar pressure. The near embarrassing proliferation of retrospective album reviews, video essays, and pleas for release involving the most revered Black Hippy member’s discography of late is proof. Most recent in this slew of saturated accounts is a whole entire official podcast season dedicated to the ideation and production of TPAB, courtesy of Spotify’s exclusive podcast series The Big Hit Show; involving a who’s who of auteurs and contributors shaping the work of art that went on to win, inter alia, the Best Rap Album prize at the 2016 Grammy Awards. Shockingly, given its hosting platform donors, the show is underwhelming and reductive at best—nonetheless it stands to denote how pronounced our current lack of new Kendrick Lamar alimentation really is.

Inconveniently enough for our zeitgeist’s re-aligning wellness, pgLang came out of the woodwork to spoil some of the anticipatory thrill apropos a new and still untitled Kendrick Lamar album at the beginning of the year, as it revealed the production of a live-action comedy film jointly with Paramount Pictures to begin in the spring. The theatrical collaboration is set to include South Park honchos Matt Stone, Trey Parker, and Vernon Chatman, with its plot ellipsing around a Black man’s tribulations whilst working as a slave re-enactor at a living history museum. Either Oklama manages to cut all the musical God’s nectar he needs to bundle, package, and manufacture his fifth studio LP before April, or else we might be in for another agonizing, this time somewhat ‘justified’, wait for an updated map for the lost.

So here’s to Kendrick Lamar quenching this mean old world’s thirst before long. For despite love, loss, and grief have disturbed his and our comfort zone, the glimmers of God speak through his music and family. While the world around him and us evolves, we reflect on what matters the most. The life in which his words will land next. As he produces ‘his final TDE album’, we know he feels joy to have been a part of such a cultural imprint after seventeen years. The struggles. The success. And most importantly, the brotherhood. May the Most High continue to use Top Dawg Entertainment as a vessel for candid creators. As Kendrick Lamar continues to pursue his life’s calling. There’s beauty in complexion. And always faith in the unknown.

I’d like to thank you sincerely for taking the time to read this and I hope to feel your interest again next time.

AV

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