There’s a new Ryan Adams double album out in the world (a pastiche grower, in case you needed to know), the Mass Appeal ‘Legend Has It…‘ series has come to a climaxing and culminating end, and Gabriel Jacoby is going to be a star. Yet we do need to come through and interrupt the regularly scheduled musical programming—AOTY and the long-in-the-works Mass Appeal Tier List are handily stuffing this jolly December—to chime in with the obligatory unfounded 2025 Emirates NBA Cup winner prediction, now that the championship game is finally set and will be won by our New York Knicks.

Hey, it’s no Larry O’Brien trophy, but after more than a half-century drought, the five Gotham boroughs will take any resemblance to ballin silverware. On any other day ending in Y, given how this first quarter of NBA regular season has fared—with reigning champs Oklahoma City Thunder entering last Saturday’s West semifinals with an otherworldly .960 winning record, hot on the heels of a 16-game winning streak—capitulating such an opponent would have likely translated into more hooping street creds for Brunson and co. than the actual Emirates NBA Cup and the lofty monetary cachet it carries. Too bad that honor has now gone to the marvelous and defiant San Antonio Spurs instead.

Zoomin out for a moment, this year’s Cup edition did feel like it finally started to establish itself as a worthy late fall slump pursuit for the thirty league franchises. Didn’t it? If anything, the NBA just announced that TV viewership of group-play games was up 90 percent from last year. 90% YoY! Now in its third edition, following a sage and well-informed name change from the management consulting-y In-Season Tournament label, if nothing else the dedicated Friday night Cup games throughout November lent buzzing and momentous urgency to an otherwise somewhat auto-pilot month in the league. Incidentally, the revamped scheduling, coupled with a few successful branding pivots, led to a fascinating single-elimination game bracket in the knockout rounds, including flipped seedings compared to regular season standings as well as somewhat unlikely ticket-punchers (Suns and Raptors?!).

Our fault—didn’t we say we were going to zoom out? For the uninitiated, or those oblivious amongst you, only here to mouth-water over next week’s Albums of the Year drop, here comes a handy recap of how the NBA Cup actually worked out this year in the first place—courtesy of the always astute Bounce newsletter by The Athletic’s Zach Harper:

We have three groups of five teams in each conference. You play against every team in your group once. 

• The best record wins the group.
• If you tie, head-to-head will determine the winner. 
• Three group winners in each conference advance to the single-elimination bracket, along with one wild card team in each conference. 
• Wild card is based on record, then point differential, then total points scored, then 2024-25 regular-season record. 
• If all of those tiebreakers don’t solve it, the NBA does a random draw. 

Owing to the above, all of the group-play games shenanigans would then determine the knockout bracket, with quarterfinals played with the typical home/away format based on group seeding, before moving both conference semifinals and the prize fight on neutral Las Vegas ground… Ahh how do we love the poetic irony of sending these teams, their delegations, and especially the eyes of the hooping world watching to a site that is the synonymous dictionary entry of gambling and betting—all amidst the gargantuan FBI-doctored multiple illegal investigations plaguing the league. The place is literally nicknamed Sin City, for Christ’s sake. Let’s just assume that everyone in the NBA—from Commish Silver to any franchise’s front office—would have been completely fine with setting this all up in Omaha, Nebraska this year. Just for this one subaltern season.

At any rate, as good ole De La Soul like to throw it down, it turns out that three really is a magic number (although perhaps not a Magic number, much to Desmond Bane’s chagrin). This year, both conferences’ NBA Cup third seeds entering the single-elimination round (NYK and SAS) have managed to push through all the way up to the 2025 Championship game—slated for tomorrow, Tuesday 16th December. This is a first, for the lowest seed to ever make it all the way to a Cup final before was the Indiana Pacers’ second seed during the inaugural, wait for it, In-Season Tournament (a game they eventually lost 123-109 to LeBron James’ Lakers). It’s too early to tell whether this stands to signify any meaningful shift in regular season power dynamics, but it sure does speak to the Cup’s erratic left field monkey wrench influence on this season’s juncture; whether it spoils your pre-Christmas anticipation all depends on what side of the NBA fence you sit on. Regardless, it’s tight and refreshing that no current Cup or regular season top seed is sticking around in Vegas for the prize fight this year.

All of a sudden matching most odds and predictions, our New York Knickerbockers will win this thing tomorrow. Believe us, we’d have stuck to this prediction even if the opponent were the OKC. Yeah we know, no sane person would likely pick against OKC until like 2032 at this point, but hey you all saw what Win-banyama and peers did to them this past weekend. Also, we kind of just feel like such a statement snatch is in the air for New York. They just got perennially cool Zohran Mamdani; they’ll want to keep striking while the iron is hot. Not to mention, this is virtually the same ace core team that reached the Eastern Conference Finals a mere six months ago, only with a deeper and more versatile bench as well as a brilliant gaffer in Mike Brown. We get what you’re saying—they’re up against a young, wild, and free squad with arguably all of the wind in their sail after having defeated the seemingly unbeatable reigning World champs and having welcomed the Alien back from injury. But we’re asking you to trust us here.

So there goes our Cupdate. You know it’s New York Forever, and the Knicks will take the Cupcake. Besides, Midtown West will need to be under Martial Law for the two hours following the final buzzer. They are coming.

We’d like to thank you sincerely for taking the time to read this and we hope to feel your interest again next time.

AV